Cascade Health Care
Logo Design, Brand System, and Copy Writing by Bree Reetz
About Cascade Health Care
Cascade Health Care specializes in providing high-quality health care products at competitive pricing. They are committed to giving providers, of all kinds, the tools they need to support a healthy future for our community, our loved ones, and ourselves.
The original logo design
Logo Re-design
Cascade Health Care needed to modernize their logo and broaden their visual language to be more relevant for their newest target audience, the enterprise medical industry. They wanted to evolve their branding while staying true to their original audience of midwives and obstetricians.
The Concept
The concept I created, signifies the intersection of advanced medical technology with the traditional knowledge of midwifery with color and form.
How I empowered the brand:
I created an Illustrator document for their internal creative team to use as a starting point when creating new designs. I also created a style guide for them to share with internal and external collaborators to help keep the brand presentation consistent across new applications.
