Words That Move Me

Brand Identity, Logo Design, and Illustration by Bree Reetz

Words That Move Me

My work on this project began when Dana asked me to illustrate and design the cover for a new podcast she was going to create, Words That Move Me. This podcast would help people navigating careers in entertainment.

Dana’s story

Dana Wilson is a bright and magnetic choreographer and performer as well as a movement, life, and career coach.

Dana speaks from personal experience when it comes to navigating a successful career in the entertainment industry.  

She has done 3 world tours with Justin Timberlake. She was an associate choreographer for In The Heights. She was the movement coach for Elvis. You may also spot her in The Big Bang Theory, My Crazy Ex-Girlfriend, or La La Land.

Simply put, she moves people.

The podcast gains momentum and a community of movers and shakers emerges

The podcast attracted an audience of creative individuals committed to taking daily steps towards advancing their careers in entertainment and the arts. And as a result the Words That Move Me podcast evolved into an entire brand and online community all of its own.

I helped expand and articulate the Words That Move Me brand identity

Words That Move Me needed more than just a podcast cover for this new chapter of brand expression

I created a playful new logo for the Words That Move Me brand. While each letter in the monogram is distinct, they come together to create a sense of unity and movement. The effect gives a nod to a dancing Keith Haring figure.

With the new brand expression, the podcast illustration and cover design also needed to be updated

The new cover design features Dana popping out of an illustrated version of the logo–a concept inspired by one of her dynamic professional headshots. The new drawing integrates a lot more depth of color than the original and integrates subtle sparkling details like Dana’s signature hand movements and playful cherry earrings.

BREE! HOLY SMOKES! You are fast and you are brilliant!  Thank you, this is fabulous.

—Dana Wilson

I absolutely love it. Everything about it. The hands, the colors, the stripes, I love it all.

—Dana Wilson

Words That Move Me has achieved

Over 115,000 downloads

Apple’s Top 100 Performing Arts Podcasts

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Cascade Health Care