Kick-off call
My goals for a kick-off call are to:
Connect with the client
Understand the client needs
Define the scope of work for the project
Share my research
Set expectations and discuss next steps
Define the project timeline
Including
Phases
Contributors
Tasks
These are two project timelines (In Air Table) for one client that begin to run concurrently on 6/25.
Research
Evaluating
Existing brand presence
Competitors
Strategic opportunities
Define the creative direction
Communicating strategic recommendations
Delivering mood boards for the clients review and collecting feedback
This is a screenshot from a Miro board featuring 5 mood boards for a client project.
Collect assets and source imagery for the project
Provide instruction to creative contributors
Deliver initial creative concepts for review
Behind the scenes I manage work with the Graphic Designer in order to deliver creative concepts.
Deliver initial copy for review
Behind the scenes I manage work with the Copywriter in order to deliver copy.
