Logo Design for
The Law Firm of Tamara N. Holder
Graphic Design by Iuliia Kolesnikova | Creative Direction by Bree Reetz
Tamara Holder is a badass.
A nationally-recognized women’s rights attorney, she represents victims of rape, discrimination, workplace sexual harassment, and institutional abuse. The Law Firm of Tamara N. Holder, LLC helps clients seek justice and equality.
“My happy place is in the lion’s den.”
—Tamara N. Holder
Tamara’s Story
Tamara is a fierce advocate for women, in part, because she has her own really powerful story. For nearly a decade, Tamara was the only female “progressive” Legal Analyst on the Fox News Channel before being assaulted by a company executive. Now she fights for other women who have experienced harassment and assault.
Logo Re-Design
Tamara came to us for logo design because her original logo was holding her back. Portraying strength through color and a minimalist san serif font, the old logo had come to feel too masculine for Tamara’s brand. It was also built in a limiting horizontal orientation without any thought given to vertical placements or icons.
The original logo design
The Feminist Lawyer
During our conversation about her brand, it was clear that Tamara didn’t need tired tropes or literal imagery like the scales of justice or lady liberty to communicate her prowess as an attorney, her reputation spoke for itself. She also wasn’t afraid to break away from some of the industry norms to boldly define her niche as a feminist lawyer.
Tamara’s feminine edge is now instantly recognizable.
The monogram features subtle design choices that underscore the support, discernment, and fierce advocacy that clients receive from Tamara’s law firm. The typography is feminine, stylish, elegant, and totally no bullshit–just like Tamara.
“Is it weird to say ‘I love you!’?”
— Tamara Holder, The Law Firm Of Tamara Holder